What’s the best type of video for your business?
You may know that you want to have a video that you can use online or in your YouTube marketing to promote your business, but you just don’t have a clear picture in your head of what you want it to feel like and what you want to say. A big piece of the video production planning process has to be choosing a format. In this post you’ll see 5 video formats that can rock your business marketing efforts.
Here are some of the most common video formats:
Talking Head Videos
Talking head video is probably the simplest available format, you see it in YouTube all the time. This is where you simply show people talking about your business. You can shoot talking heads with a single camera, or from multiple angles with a couple of cameras. Talking heads are good for doing demonstration videos where you’re showing potential clients how to use a product, teaching a skill, or training a workforce. The best talking head videos are the ones that incorporate text on screen, images, b-roll, or maybe some 2D or 3D animation to spice it up.
Interviews are a good way to provide information. You can present expert opinions, show different sides of a story, or provide an overview of an individual or a business using an interview format.
Using interviews for creating a video that provides a company snapshot of your business is great. First there’s a certain amount of authority that’s automatically applied when you see someone being interviewed. It seems to happen at a subconscious level in the mind, but suddenly that person becomes an ‘expert’.
You see it on TV all the time, a morning news show will interview people about a current topic, and suddenly they are viewed as an expert. In my opinion it’s a great format for promoting a business. You can also use less-formal interviews, like impromptu person-on-the-street chats, to capture customer feedback and testimonials.
A video magazine usually looks similar to the evening news, with hosts sitting behind a desk or platform. The magazine format means they’ll switch between talking directly to the camera and sometimes they’ll also have guests coming in for interviews. Often there can be more than one host, and this allows for some open exchange and banter between the hosts. It’s great if you’re scared of being on camera by yourself or have a partnership and both want to be involved in the video. The key when doing a video like this is make sure the hosts don’t get to absorbed in their own conversation, this can make the viewer feel like there watching a conversation instead of being part of one.
Documentaries usually combine simpler formats for a more complex presentation. They might have a mix of talking heads, interviews, and narration throughout the video. And can include all types of images including still photographs, maps, or diagrams, archival footage, or scripted re-enactments of historical events. Documentaries also take a lot of time and research. If you want to do a video about the history of your company and it’s been around for 30 years, it’s going to take a while. If you want to do a mini-doc, like the day-in-the- life of a door-to-door salesman, then that can be done more quickly.
Right now explainer videos are all the rage. You’ve seen them before they can involve whiteboard animation where the hand comes up and draws or writes something, and they also have character animation. Explainer videos are great for teaching your customer about your process or you services. You can create cartoon stories that help get you message across. They have professional voice over and a snappy music bed and are fun to watch. And maybe if the only thing holding you back from getting a video for your business is that you don’t want to be on camera, then explainer videos are definitely a good way to go.
The type of video you decide on depends on your needs and wants. Think through your project and come up with the best format to tell your story, your way, within your time frame and budget.
No matter the format you choose, talking head, interview, video magazine, documentary or explainer video, there is a way to tell your story and market your business with video.
To learn more about making videos to promote your business download your free report, 7 mistakes to Avoid in Your Business Marketing Videos.