You planned the video out completely. You spent months filming it and you spent even more months editing it all together and making it great. Now comes the big moment. Now comes when you start shipping it out and getting it to the people who want to watch it.
Without distribution, no one is going to see what you have worked so hard on, and thanks to the Internet, distribution is easier than it has ever been before.
Video distribution ensures that people see your video, but it is not just about throwing it out there and hoping someone stumbles on it. You have to make sure that you reach the right people. Not only will this help you spread your video and film through word-of-mouth, but the right people will appreciate what you made. If you just throw it out there for everyone to watch without targeting anyone, then you can run the risk of reaching people who won’t like it because it does not interest him or her. That means that you could hurt further distribution chances as a result.
So, let’s dive into how you can distribute your film or video with ease.
These tips don’t cover everything, but they can ensure that you get your video to the right people. Generally, unless you are submitting your video to film companies and producers, you are going to reach people through video hosting sites. The best sites are:
- YouTube is the second-largest search engine on the planet after Google and it is the home to the videos that people want to find. It has some great ways for people to find content, and it is very easy to use. The only problem is that there are billions of videos on there and you need to stand out.
- Vimeo: This video hosting site has better quality options than YouTube, and you can get some beautiful HD videos on there. It is not free though and you have to pay to submit. That also means it is easier to find your work.
- Wistia: This is a great video if you want to customize what people see on your channel. It also allows for great lead generation for your videos.
You should create video snippets that can include Instagram videos and animated GIFs. These are easy for people to watch and share, and it can peak their interest in your video. It is like a taste test for the larger video.
Try looking at Twitter cards as well. This will allow you to embed a full-length video into a tweet and you pin it directly on your profile. It allows for greater exposure of your video, and more people will watch it and want to learn more about the video you have made and the work you do.
Once you have your video snippets made, and you uploaded it to one of those video-sharing sites, you can start advertising it through paid advertising. The two best ways to advertise the video are:
- Facebook Ads: If you made a video about the migration of pigeons, you can target people who are specifically interested in birds through Facebook Ads. Anyone who has expressed an interest in birds, or a page about pigeons will then receive targeted ads about your video. This is better than a shotgun approach of advertising to everyone that you possibly can. Targeted advertising is cheaper, and highly effective.
- YouTube Advertising: You can ensure that your videos reach people, again through targeted advertising, with YouTube advertising. More expensive than Facebook but still highly effective.
When you are going to be uploading to YouTube, or any online hosting site, you need to make sure that you get your video noticed and that comes down to getting people to your video, interesting them in what they see and keeping them.
First, you need to create a description. This is very important and you have 5,000 characters to use and you should use as many as you can. Don’t just write “A video about pigeons”. Write a large synopsis about the pigeon video. Remember, YouTube is the second-largest search engine on the planet. It searches through not just keywords, but your description as well. Put as much detail as you can in it.
You will need to put keywords in for your video and you have 500 characters to do so. Use all of them. Look at what other videos that have thousands of views on the same subject do. Make sure that you use similar keywords but use unique keywords as well. Think of what a person may search for and put it in. Cover all your bases.
The title on your video needs to be short, but catchy. You want to get a person’s interest immediately with the title because that is going to get them to click on the video. Short and simple, dynamic and engaging, that is what you need to remember.
Do not, under any circumstances, just use a still from the video as your thumbnail. The thumbnail is the cover of your video, and it needs to be dynamic and interesting. Keep it short on words and big on visuals. Really entice a person to look at the video through seeing your thumbnail.
When you share your video on Twitter, and even on Facebook, use hashtags that are common. Make sure your hashtags describe your video and will help drive people to the video itself.