It is the site where you pin things you like. Many people use it, many people don’t understand it. If you know how to use it right, you can find a great method to promoting your Pinterest video.

Pinterest was born several years ago, and has become a great place to find ideas for cooking, decorating and shopping. 150 million people use it every single month. Also, it has become one of the most popular social media websites in the world.

Pinterest can be a great way to promote your business, and it does allow for the use of videos. Many people completely forget that you can use Pinterest for video, and this presents you with a great opportunity. You can stand out among many others on Pinterest with a video. You can really drive a lot of traffic to your company through it.

Pinterest is like Instagram however, there are several restrictions to videos that are uploaded to the social media website.

Pinterest Video Tips

Here are some good tips for pinning videos on Pinterest.

  1. You should always pin videos from YouTube. You can use the Pin It browser button to pin from YouTube directly. It will also save with the thumbnail that you choose, so you can use a thumbnail that stands out. This provides you with direct links to the video and the channel.
Pin videos from YouTube

2. One great thing about Pinterest is that you can actually edit the website link for your video. When you pin the video, you can change the link from the YouTube page to your website. This is a great way to configure a call to action for after the person has watched the Pinterest video.

edit the website link on pinterest

3. You can also drive traffic to your Facebook page or Twitter page, or any other social media page through the video pin. This will help grow your brand and it gives the users the ability to see other videos you have put up, and other videos that may interest them.

social media page through the video pin

Options

Like many different social media websites, there are things to keep in mind when you upload.

1. Video Requirements

Since you are pinning from other websites and not actually uploading to Pinterest, there are no restrictions beyond what the website that hosts the video has.

Pinterest Video Requirements

2. Video Stats

The only way you can find out how popular your video is, is by looking at the stats on your video’s page like YouTube. You can see how much comes from Pinterest and how successful your marketing there actually is.

Pinterest Video Stats

3. Options for Promotion

One really great thing about Pinterest is that it does offer promoted videos. Promoted video will allow you to reach a wide assortment of users, and it will pin directly to their page so they see your video. With the embedded video player, they can watch the video directly from their application.

Pinterest Options for Promotion

4. Demographics

Of those who use Pinterest, there is an even mix between suburban, urban and rural. About 42 per cent of female Interest users use it, but only 13 per cent of men. It is most popular among those aged 18 to 49.

Pinterest Demographics

5. Pros and Cons

The biggest plus is that you can embed a video from elsewhere and have it play in the embedded player. This makes it easy for you to showcase your video to people on Pinterest. The con is that it can be hard to get noticed on Pinterest and there is little in the way to get your video out to other people beyond hoping someone pins it to their own wall.

Pinterest Pros and Cons